Branding
Museum of Neon Art
The Museum of Neon Art, MoNa is a one-of-a-kind museum in Glendale, CA. They aim to create space for visitors to experience the intersection of art and science. MoNA is on a mission to spark curiosity and keep history aglow. I created a conceptual visual identity system to extend their current brand and better incorporate the foundational principles of neon.
Creating a system as bold, bright, and creative as neon art led to red. The primary MoNA lockup was created with attention to the physical process of creating neon art, and the limitations within that process.
A neon sign for the exterior of the museum connects the brand’s identity to the work they are showing.
Most photos are not my own.