Branding, Website Design
Veritas Construction Services
In the summer of 2022, I had the opportunity to refresh the existing brand for Veritas Construction Services. I transformed their logo into a comprehensive brand system that captured the essence of their company. Building on this success, I also converted their existing image libraries and small website into a dynamic and captivating 10-page website, designed to generate new leads and provide them with new business. I also took the time to train the Veritas Construction Services staff on how to edit and update the website autonomously. It was important to ensure that they had the knowledge and skills to maintain and keep their online presence fresh in the years that followed our collaboration.
This project allowed me to showcase my expertise in brand development and web design while leaving a lasting impact on Veritas Construction Services brand.
Key deliverables for the Veritas Brand included a suite of print collateral. Varying business cards and letterheads were presented for the team to work with. Letterheads and business card were passed off in Microsoft Office compatible formats.
Signage for each worksite was also created to assist in developing brand recognition as the team works on projects in new neighborhoods.
Squarespace was used to create an easy-to-manage website for the team. Custom CSS additions were provided to elevate the site and offer greater functionality. Additional development services were provided to implement the existing lead generation forms through JotForm.